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    Rebecca Rock

    Global Impact: Rebecca Rock, RN and SABM CFO talks with HPI about two roles across two countries

    Global Impact: Rebecca Rock, RN and SABM CFO talks with HPI about two roles across two countries

    From Lab Trend Visionary to Dark Group CEO: HPI connects with the Founder and Editor of the Dark Report, Robert Michel

    Two Imaging Leaders, Two Systems, One Outcome: Communication

    From Communication Strength to Just in Time Reopening at MGH A conversation with Dr. James Brink, Chief of Radiology at Massachusetts General Hospital

    From Time Magazine to PBM Influencer: Sherri Ozawa's Mission to Define the Value of Blood

    Buried Blessings: Pandemic perspective from Tom Strauss, CEO at Sisters of Charity Health System

    Katie Castree, Career Healthcare Process Improvement Connoisseur

    Solving Lab Challenges through Recruiting Innovation: HPI connects with Lighthouse Lab Services President, Jon Harol

    Providing Value-Based Care in a Pandemic through Telehealth and Data Resources: An HPI exclusive with Dr. Darrel Weaver

    From Supply Chain Crisis to Innovation in a Pandemic

    From Navy Medic to running a Clinical Laboratory . . . during a pandemic

    Planning for Blood Shortages in a Pandemic with Dr. Claudia Cohn

    Blood Banking is more complex today than ever before. Rob Van Tuyle, President of Vitalant's Blood Division, tells us why.

    Profoundly Impacting Healthcare with Breakthrough Anemia Management

    Supporting Imaging Precisely Where You Need It

    Working Together Makes End of Life Conversations Easier to Have

    The Future of Imaging: Assessing the early impacts of COVID-19 and the path to innovation through Artificial Intelligence (AI) A conversation with Dr. Geoff Rubin

    Pivoting in a Pandemic: How a U.S. 3D printing manufacturer is helping healthcare in its time of need

    Mara G. Aspinall: Diagnostic evangelist educating the world on the power of diagnostics today

    How The Joint Commission is addressing the COVID-19 Pandemic

    CHI Nebraska’s Laboratory Director Connie Wilkins, describes How To Manage a Clinical Laboratory During the pandemic

    Former Commercial Lab Leader Highlights the Hospital Lab as the Solution to Community Sustainability in a Healthcare Crisis

    Three Phases Essential to Crisis Preparedness in Patient Blood Management with Anne Burkey of St. Luke's Health in Boise, ID

    The Importance of Agility in Your Lab

    Dr. Paul Biddinger Shares Three Ways to Prepare for COVID-19

    Bringing Clinical Skills to Operational Leadership During a Time of Crisis; Dr. Blanton, Chief Medical Officer at Peterson Health

    7 Team Attributes to Teams that Work in Challenging Times & Through Rapid Innovation

    From Finding Problems to Saving Lives: The Evolution of Interventional Radiology

    Identifying the Potential with AI in Radiology with Dr. Chung

    Communication in the C-Suite with Cliff Robertson of Catholic Health Initiatives

    Reviewing Your Patient Financial Journey with Melody W. Mulaik, President of Revenue Cycle Coding Strategies

    Ask An Accumen Expert: Carolyn Burns, MD, a Patient Blood Management Advocate

    Linda DeVee, Leads Radiology Services at Edward-Elmhurst Health

    Theresa Mouton, Market Chief Financial Officer with Steward Health

    PELITAS President and CEO Steven Huddleston Wants Patients to Have a Great Experience – Both Clinically and Financially

    How Do You Deal with 2 Billion Forms a Year? Ask Randy Campbell

    Medical Director of Telehealth for UAB Knocks Barriers Down to Treat Patients on Their Terms

    C-Suite Spotlight: Wayne Bohenek Chief Ancillary Services Officer, Bon Secours Mercy Health

    A Leader in the Laboratory Service Line : Pierre Mouawad

    Healthcare Partner: Autumn Farmer, Chief Laboratory Officer, Bon Secours Mercy Health

    How Imbio is using AI to close the gap of missed diagnosis with Mike Hostetler

    Spit Matters with Bill Phillips from Spectrum Solutions

    How COVID-19 inspired TeraRecon to accelerate their imaging solutions to the point of care with Jeff Sorensen

    Rebecca Rock, like many others, stumbled into the world of patient blood management by accident. Working in critical care, in a corner of the recovery room where providers used to autologous blood donations for patients who were too high risk to have this done at the blood center, she learned about blood conservation. Taking an opportunity to help support the program, she led coordination of these blood donations. But it was through finding out about organizations like SABM that her world and understanding of patient blood management really grew. We came to realize that our approach was really not effective, it wasn’t the evidence-based method that we should be utilizing. And it was through my connection with SABM and my getting involved that we learned all of the strategies, the different approaches, and radically changed our program to fit that model to become a high-quality program.

    Rebecca resides in Canada where the health system is supported in terms of administrative leadership and collaboration of resources in contrast to other parts of the world (like the United States) that have multiple hospitals under a system and the experience of a person walking into one hospital one block over might be very different depending on the policies, procedures and strategies in that hospital. In the Canadian system, we’re all connected, we all follow similar processes, similar standards, and we have similar connected funding model that supports us all. So, with patient blood management, it does allow us to make sure that if a patient is having surgery or a procedure in one hospital, their experience will be the same as a patient who walks into a different hospital. SABM offers standards of patient blood management, a quality guide of what a program should look like, and strategies you should be utilizing to continue to improve your programming. In any jurisdiction that might have a very varied and different system because of different hospital networks, SABM offers a solid foundation by which any organization can look to apply equal care for all patients.

    From Donor Coordination to SABM CFO

    Reflecting on her first SABM conference, Rebecca was amazed at the volume of information she’d found. In her words: she found her people. I found colleagues who were providing the evidence, providing the standards, who fought like me, believed like me, that this was a valuable approach to patient care and that it truly should be a standard. Following this first meeting, Rebecca found an international network of colleagues she could continue to learn from. She began attending future meetings, getting involved with committees and work groups, doing her part to expand the resources and support SABM offers – ultimately being elected as the organization’s CFO for 2020.

    The mission and vision of SABM is to look beyond our front door, beyond our borders, to make patient blood management a global standard of care. We’re looking at how we can support patients worldwide so that no matter where they live, their blood is cared for and regarded as precious.

    SABM offers numerous resources – patient brochures, educational webinars, a PBM certificate course, a website with standards, quality guides, guidelines for executives and administrative roles, and year-round opportunities for clinicians to get involved in committees or work groups. A person can learn all throughout the year about various strategies, the latest literature, and the newest developments in patient blood management.


    The Value of Partnership

    Rebecca expounds on the SABM mission by highlighting the incredible expertise worldwide through established partnerships. SABM is currently working with various organizations to develop global standards and definitions of patient blood management, reaching out to various organizations to identify how to best translate standards into multiple languages so that the information and resources can have a far bigger reach and opportunity among clinicians worldwide.

    Partnerships allow us to have a louder voice, a stronger voice, a far more qualified voice, a voice that is full of resources and many opportunities to expand knowledge about PBM, raise awareness about the strategies, and call fellow clinicians to task to apply them for their patients.

    We see no end to what we can do together.

    Applying PBM Strategies RISK FREE

    Rebecca is emphatic about the ability of any clinician to engage patient blood management strategies anywhere in the world. Strategies can be used when resources are low, when administrative support is limited, when there aren’t a whole lot of funds to go around or fantastic technology in the operating rooms or clinical areas.

    A great feature of patient blood management is that many of the concepts involved are really simple and straight forward, as well as cost-effective; far more cost-effective than transfusion and the infrastructure that’s required around that which becomes even more important in emerging countries around the world. Patient blood management offers an opportunity to expect and demand an excellent standard quality of care without having to have an incredibly rich resources or funds.

    In developed countries, we need to continue to create standards and support research that uncovers cost-effective, innovative solutions and technologies that can easily be applied in various countries.


    This year marks the 14th annual Patient Blood Management Awareness Week (aka PBMAW). Between the sentiments Rebecca shares with HPI, it is clear it is important to celebrate and raise awareness as there is still much work to do. There is a culture in medicine that tends to continue the old way, the way we’ve always done it. We want to ensure that clinicians are basing decisions on evidence, using the most current information to provide the best care for patients. These awareness weeks keep our foot in the door, allowing us to be the squeaky wheel that gets everybody to listen and pay attention knowing there’s a better way.

    Rebecca Rock

    Rebecca Rock

    Registered Nurse and Chief Financial Officer SABM